tlcsport.co.uk revenue estimates

The analysis begins with the reliable SEO data indicating approximately 5,923 organic search visitors per month to tlcsport.co.uk. Based on typical traffic composition benchmarks for the UK sports equipment ecommerce sector, paid search often constitutes about 30-40% of organic traffic for a mid-sized store, estimated here as roughly 3,000 monthly paid search visitors. For overall traffic, industry benchmarks for ecommerce suggest that organic search typically accounts for about 40-45% of total traffic, with direct, social, and referral channels making up the remainder. Applying this, total monthly traffic is estimated around 14,000 visitors. The conversion rate is estimated at 2.5%, aligned with industry averages for sports ecommerce stores which range between 2-3%. The average order value (AOV) is based on UK sports equipment ecommerce data indicating typical AOVs between £50-£80; a conservative £50 (~65 USD) is used here reflecting some pressure on consumer spending. Monthly revenue is calculated by multiplying estimated total monthly visitors by the conversion rate and average order value: 14,000 visitors * 2.5% conversion = 350 orders, multiplied by $65 AOV results in approximately $85,000 monthly revenue. The primary currency is GBP as the store is UK-based ('.co.uk' domain and UK market focus). The industry vertical is sports equipment ecommerce, supported by the product type and market data. These estimates incorporate ecommerce performance metrics, typical channel traffic distributions, average order values, and conversion rates from publicly available UK sports ecommerce data and industry benchmarks, combined with the given reliable SEO organic traffic figure. Store maturity and brand recognition are assumed moderate given mid-range traffic and the UK niche market size. Market positioning appears budget to mid-market given pricing and AOV. Geographic focus is the UK, influencing currency and traffic source assumptions.