petsthing.com.hk revenue estimates

The estimate begins with reliable SEO data indicating approximately 49 organic search visitors per month. In the pet supplies ecommerce sector, paid search traffic often constitutes a moderate portion of total traffic, especially for smaller or niche local stores; thus, paid search is estimated at roughly 1.4 times organic traffic, about 70 visitors monthly. Industry benchmarks for traffic composition in ecommerce suggest that direct traffic commonly matches or slightly exceeds combined organic and paid traffic, while social and referral traffic contribute smaller shares. Summing organic (49), paid (70), and estimating direct (70), social (15), and referral (15) yields an estimated total of 220 monthly visitors. Conversion rates for pet supplies stores typically range between 1.5% and 3%, with smaller or less established stores near the lower end; 2.0% is a balanced assumption. The average order value (AOV) is informed by product pricing observed on the website, where pet strollers, toys, and accessories mostly price around HKD 500-800 (about USD 60-100). A conservative AOV of USD 100 is used to reflect a mix of various product price points. Monthly revenue is thus approximated by multiplying total visitors (220) by conversion rate (2%) and AOV (USD 100), resulting in about USD 4,400 per month. The primary currency is HKD, as the website targets the Hong Kong market and uses Hong Kong Dollars for pricing and payments. This methodology relies on ecommerce performance metrics, pet supplies industry benchmarks, and publicly available information from the store's website and related data, combined with the reliable SEO data on organic traffic. Assumptions are made conservatively to reflect a small but active local ecommerce store in the pet supplies vertical.